Skip to main content Skip to site footer

You are using an outdated browser. Please upgrade your browser to improve your experience.

Did you know?

2 years ago

There isn’t one universally recognised term

Within the world of environmental, social and governance (ESG) investing there are a range of terms used. Often covering very similar things, just in slightly different ways.

Rather than providing clarity through accurate labelling, with so many terms used it has become confusing. Our research showed that there was no one universally recognised term among investors.

Sustainable investing was the most globally recognised with 51% of investors familiar with the term. This was in comparison to ESG, a common term in the investment industry, where only 30% of investors recognised the term.

In our survey, 10 out of the 11 countries ranked sustainable investing top. The only exception was the Philippines where responsible investing came first, with sustainable investing coming a close second.


51% of investors recognise the term sustainable investing, the highest recognition from all terms asked

Did you know?

Investors want clearer labelling on responsible...

Article | ESG | 01/10/2021

36% of investors want clearer labelling on investment products

An incentive to engage with clients on the issue...

Article | ESG | 28/09/2021

40% of investors who don’t currently hold an ESG investment have said that they would likely add one in the future

Investors welcome mandatory ESG disclosure

Article | ESG | 10/09/2021

79% of investors agree that it should be mandatory to receive detailed information on how the companies they are invested in perform across ESG criteria?

We use cookies to give you the best possible experience of our website. If you continue, we'll assume you are happy for your web browser to receive all cookies from our website. See our cookie policy for more information on cookies and how to manage them.